Major Project

At the beginning of Major Project, I started brainstorming. I think people have many different versions of themselves. I started by investigating self-awareness, social pressure, culture and family. I found that kaleidoscope would fit my theme. Because “kaleido-scope” is often used to describe a mixture of various elements and characteristics, which represents the diverse and changing nature of the world.

During the spring break, I tried to start making my pop-up book. Although I bought good black paper, more problems began to arise. For example, risograph cannot be printed on black paper, and pens that can show color on black paper also need to be purchased. In addition, the workshop was closed, so I considered testing it by hand-drawing. After making the stairs, I first tried to use various patterns to increase the completion of this work. (Picture above) But at this step, I found that my ability was limited, so I stopped at this step. But I found that this pattern form is feasible.

The picture above was a piece of my hand drawing. You will see how I made these hand drawings into a riso print on white paper. According to the direction of my research, I want to pay more attention to the aspect of appearance anxiety. So I drew some symbols to represent them. For example, I designed these cards with plaster facial features.


The picture above was a piece of my hand drawing. You will see how I made these hand drawings into a riso print on white paper. According to the direction of my research, I want to pay more attention to the aspect of appearance anxiety. So I drew some symbols to represent them. For example, I designed these cards with plaster facial features.

Though in the end I made everything into riso, I still like the texture by a real pen. People can see some clues of hand drawing pieces that shows this was by a pink slim pen. Which is hard to revival by Risography. I used the mechanism of the cage to represent what it means to be imprisoned.


Here are some flat design drawings and process drawings, I try to show the process here and help the audience understand how I did it. The interesting point is that the one on the right shows the process of folding the parts like an octopus.

In this checkpoint, we were able to see some inspiring artworks by my classmates. Luckiely I was given a lot of feedbacks frome the others. The illustration design by me adopts bright colours, charming graphics, or visually appealing images, which can immediately attract the attention of potential audiences.

It is a compelete piece of my hand making piece. The colour of inner part of it is clearly different from the outside one. I think the final result is nice and eye-catching. Even though I didn’t use it in the final product. Because they are hard to do and lack style and are a bit off from my illustrations. It loses the characters and some of the original colors. But I still think it is a good attempt. It laid the foundation for my later finished product. 


I was given 10 sheets of G.F Smith sampl paper. This was a great way to get to know the different textures of the paper. The textures are very interesting. They have a lot of textures, some are clothy, some are rough, and some are smooth. I need to test them to see if they will work for my work.The paper sent by gf Smith was wrapped in layers of cardboard. I thought it would be a waste to throw it away directly, so I cut and trimmed them. This machine is located in the corner of the print finishing entrance. I spent some time cutting them all down to SRA3 (450mm*320mm), and at this time I didn’t know what they were for, I just didn’t want these complete packaging boards to fill up the trash can.

Throwing back to my works done within few months, I feel like this says a lot about my life, my experience.I benefited from this project a lot. The techniques I developed the most was printing using Risography. Riso allows me doing a lot of tests and going wrong for severall times.

For the future, I think my pop-up book series can have an ending, or a big change. After a long period of self-doubt and confusion, something new will happen on my character. If I continue to work on this project, I will make a few new pages in the future to make the book truly complete.

In the studio lab on Fridays and Thurthdays, I made some notes about preservation my artworks detaiking how to frame and keep the pages.

The image one above indicates how to place my pop up on the wall. Our answer is to find a conner in the showcase place. The suggestion was so precise that the size of the painting’s protective frame is only one centimeter larger than the work. They have also recommend me to go for 3d workshop and book arts if I got  time.

The image two was about the suggestion on packaging.

The third image is a display of my reward from the book arts workshop.

Making Theory Project

I drew with reference to other people’s understanding of animals. In this artist’s sketch, I understood that the design does not necessarily have to follow the original shape of the animal. Texture can also be an expression of character quality. You should pay more attention to the movement patterns of animals, such as the majestic appearance of lions. So when I was designing, considering that my audience was children, I first drew in a more concrete form and then gradually reduced it.
After telling everyone my story, I got a lot of helpful advice. For example, adding more animal information allows children to communicate better. Choose colors that are more gentle to express children’s preferences. These are the key things that need to be modified for me.

Minor Studio Project

Brife

We painted postcards for three hours straight. Painting on location is a bit difficult for me because it’s hard to think of something to paint all at once. But this is a good exercise for my painting ability. I came up with a lot of ideas for projects that will be helpful in my future process. I deeply feel my own shortcomings by looking at other people’s work. I am deeply inspired by how creative they are.

Through on-site inspections and online products, I was deeply inspired to create some of my own. I started by painting a black cat blanket using my own cat as inspiration. Then I saw information about the blue-ringed octopus on the Internet and I was very interested in it, so I made a design for it. Regarding the sheep blanket I thought it had something to do with sleep so I referenced their color palette.

Based on the blanket, I limited myself to spending an hour with one design. The first thing I drew was a design of ducks swimming in a pool. I referred to the performance of water patterns in pool with two figures.
I first found some references online and brainstormed a sketch. I love drawing animals so I wanted to draw a blanket with a squirrel theme. It tells the story of a group of squirrels searching for pine cones for the winter.
I finally chose these four colors to represent the arrival of autumn. The composition was originally square, but after the tutor’s suggestion, I thought it would become a rectangle, so I lengthened the canvas. I used mock-up to show the ideal material.
It was also close to Halloween, so I painted a scene about my black cat and pumpkin. I think it makes sense to me and the composition is interesting. But during one-on-one coaching, it was said that the blanket should be based on a more irregular pattern, so the idea was abandoned. So I reconsidered the composition of my design so that it could see the appropriate content from all aspects and came up with the draft on the right.
In the studio lab, we were asked to collage a visual presentation using existing items. This helps me express my thoughts and stories through pictures. I printed out my cats and collaged them with my own designs. In the process of giving to different peers, I got a lot of appreciation and suggestions for the combination arrangement of cats and pumpkins and the shape of squirrels.
In the final showcase, I presented my printed design sketchbook and some design ideas. I got a lot of interesting ideas from listening to people from the company commenting on the work of well-designed people. I think I should communicate more with peers and tutors instead of doing my own thing. It’s easy for me to get so caught up in my own work that I forget to see it through other people’s eyes.

I also made a window display about squirrels. I think they are designed to make passersby stop and look. Although I was not selected by the company this time, I learned a lot of experience and knowledge that I did not have before, which gave me useful experience.

Independent Project

Topic: Appearance Anxiety

The origin of this project is because I am very resistant to the camera and want to escape from the camera. I would become very stiff and unable to smile freely. The lens is like eyes, able to capture my ugliness and timidity.

I went to the Internet to read the experiences of many people with camera fear, and found that they are basically because of lack of confidence in themselves. To overcome this fear, you must first build self-confidence.

Researches:

Camera shyness is the desire to avoid being photographed or filmedIt is common for individuals who are camera-shy to fear public speakingperforming in front of an audienceand having one’s picture taken by any type of camera or by video camera.

At the beginning, I wanted to explore camera shyness as the theme and drew a series of sketches to sup- port my idea. For example, breaking free from a photo frame. But when I brainstorm, I feel that my core content is appearance anxiety. So I changed my mind.

Camera Shy by Shamanmoon
Sep 8, 2009
https://www.deviantart.com/shamanmoon/art/Camera-Shy-322028429
David Delruelle. Diplophobia- Fear of double visionhttps://www.designindaba.com/articles/creative-work/how-do-you-photograph-phobia
draft (I want to show people’s inner panic and unease outside of being filmed)
Sketch (I want to paint a picture in the photo album that I am not satisfied with my face and therefore have it painted out.)
Draft (This is to demonstrate people’s desire to escape mobile phone photography.)

I went to the embossing workshop. It was a very interesting experience. I realized that embossing and debossing are separate. Sculpting requires more strength than I imagined, and the production method is also very complicated. Below are some of my shots, I think I can try to print some patterns in my works.

This is my final six illustrations.I think the majority of my audience will be women, so I have done a lot of draw- ing of female avatars. Be- cause in this society, women’s appearance anxiety far exceeds that of men. There are many reasons, such as Social beauty standards, Objectification and serialization, Social comparison and Cultural and historical factors. I want to try creating a dynamic feel for every girl with a novel and fashionable style. When I am painting, I also feel very enjoyable and strive to show everyone’s confidence into my drawing. I hope my ideas can break through the screen and make the audience feel it.


I conducted a mock up of the booklet. I think it’s possible to include such manuals on campus and in the psychology room. Because I believe that there are relatively more people who are anxious about their appearance during adolescence, in order to make more people aware of the importance of confidence, I believe it can be promoted through manuals. I hope this approach can reduce some people’s anxiety about appearance.

Communication

These suggestions made me realize my shortcomings, such as time management issues and thematic connections. I should strength- en my exercise in this area so that I can solve my weaknesses in the future. But in a certain way, I also gained recognition, which gave me confidence and the motivation to continue designing. I am very grateful for the strengths and weaknesses that the person who provided me with the comments made me aware of.

Reflection

I think my biggest weakness is my lack of sensitivity to art, and I think this is something I should strengthen.

This is a question I saw online, but in fact, everyone is like this. We all like to see what we want to see, while ignoring what we don’t like to see. Everyone hopes to receive recognition from others, but they forget that the most important thing is themselves.

In life, we should discover beauty more, experience beauty more, and think more about what we really need? We need to learn to discover beauty.

I think we should return to ourselves, communicate more with family and teachers. Only in this way can one achieve better de- velopment.

SSP Industry Project-Handsome Frank

Enquiry

Based on the theme I have determined, I conducted a brainstorming (left image) to identify many things that I have changed to do. For example, learning more about coffee varieties, conducting research on coffee packaging, and searching for elements related to ual. I also learned some knowledge about colour in Tutor class. I realize the relationship between warmth and coldness in colours, and what is a comfortable colour scheme. This is a very meaningful lesson because my sensitivity to colour has always been low and I always create based on my feelings. With the theory, I can think rationally about some colour combinations.


Depot Branding Agency
Sep 1, 2020 https://popbee.com/lifestyle/milgrad-milk-cat-package-design-depot/
This packaging design catches my eye very much because its kitten design is very cute. The eyes, movements, and forms of cats are lifelike. The brand logo is prominently shown on the packaging, which strengthens brand identity and popularity. A cleverly created logo can inspire favourable associations and build consumer trust.

Querida Café
December 21, 2021 https://packagingoftheworld.com/2021/12/querida-cafe.html
This packaging design has visual appeal. Colours that are strong and outstanding have the ability to draw the attention and add visual interest. Strong colours may immediately attract the attention of potential buyers when properly employed in packaging design, es- pecially when they stand out amid other products on store shelves. This makes me also want to try creating with bold color schemes. In addition, he also used these patterns to make cards, which gave me inspiration.

Tramways Coffee
January 20, 2023 https://packagingoftheworld.com/2023/01/tramways-coffee-branding-packaging.html
This coffee packaging uses simple design. Clean lines, uncomplicated layouts, and few decorations are the hallmarks of the minimalist aesthetic, which is frequently embraced by simple designs. Customers seeking a sophisticated coffee experience may find this simplicity to be appealing because it conveys a sense of elegance, refinement, and modernity. I have learned the importance of simplifying complexity and plan to apply it to my works.

Knowledge

In order to design the packaging of coffee cups, I learned about some types of cof- fee. Understanding the characteristics and uniqueness of each coffee can help you create packaging that resonates with your target audience and effectively convey the quality of the product.I have learned about the process of making coffee, which allows me to think from more perspectives to de- sign works.

Process

This is my line process. In order to appear more professional, I used smooth lines to draw. Smooth lines have elegant qualities that can add a touch of elegance to my design. They create a sense of fluidity and refinement, giving my artwork or packaging a more refined aesthetic.I drew a group of college students enjoying coffee in order to make customers feel the delicious taste of coffee. I unified the style to make this series look complete.

Relisation

In addition to packaging coffee cups and paper bags, after one-on-one tutorial, I came up with the idea of creating a point card. For example, customers can receive a free cup of coffee or a small gift of tape after eight purchases. I think this way can be used to attract more repeat customers. I referenced the design of the card from the manual to create a similar style.So I also expressed these ideas in the form of mockup.

I have chosen some comfortable colors to match my visual style. I think soft and warm colors can enhance visual comfort. The audience will feel relaxed and at ease, creating a sense of familiarity with the work. This level of comfort can help the audience better appreciate and enjoy the work, enhancing their liking and interest in the work.

This is a mock up of some paper bags and coffee cups. Mock-ups give a visual depiction of how the finished design would appear in actual use. They ensure that everyone is on the same page by enabling designers and clients to visualise and comprehend the design concept. For customer presentations and getting feedback, mock-ups are crucial. In the final presentation section, the company staff can also provide some opinions and insights on my mockup.I did a lot of mockups to showcase my work more comprehensively. They showcase my ability to translate concepts into tangible, visually appealing designs. In this experience, I realized that mockup is a valuable tool in the design process that helps with visualization, communication, evaluation, and decision-making. They bridge the gap between concept and reality, ensuring that the design meets customer expectations, functional requirements, and aesthetic goals.

I have searched for some mock-ups to support my illustrations. They play a crucial role in the design and presentation process. When I arranged all the types of coffee together, I felt that what I made gradually formed a whole. And there is hope that it will be produced. This makes me excited and eager to create more works.

Communication

In the final outcome, the company staff suggested that I draw my mouth on the coffee beans to show a more vivid expression. I think this is a very useful suggestion. Additionally, I have received advice from my tutorial and friends. On the left, the tutorial believes that these designs are more suitable for children, and my friend also mentioned similar points. I think this is something I am not aware of myself, so I am very grateful for their comments. I hope to consider the audience’s conformity style more in my next creation.

Reflection

I am honored to participate in the cooperation with this company. This allows me to learn the process of future work as soon as pos- sible. This kind of opportunity is very valuable for your personal and professional development. Participating in collaboration pro- vides you with the opportunity to collaborate and interact with professionals within the company. This will provide opportunities to learn and collaborate with experienced colleagues, benefiting from their experience and insights. Collaborating with profession- als can also establish valuable connections and mentoring rela- tionships, which are very valuable resources for your career devel- opment.

I still have many shortcomings this time, such as style issues and considering audience surveys. But I enjoyed the entire process be- cause it was my first time participating in the design of food pack- aging. Being able to obtain guidance from professionals is a very valuable experience. In my next creation, I will do more research and experimentation.

BA IVM Year 2 Zemei Wang Project 03: The First Picture of You – Who You Are

My first created collection (artworks collection)

I always think about how to identify myself when I cant be asleep at night. Finally I realize that I am just a normal person. I know I’m an introvert because I practice a lot of courage before I socialize with people.

How do others see me? I am quiet and modesty, my friend says.My legacy would be my art and ideas as I am an artist. I hope to draw more in the future.
I would say balloon represents me the most. Balloons could fly and are easily changed by the holder, and always get lost.

Artist mission statement: My main ambition is being recognized by others, if someone could get some energy form my artwork, It will give me power.

Manifesto:

Make each artworks meaningful. Give some information to the audience.

Try new things. Try different kinds of materials.

Follow my own heart. Don’t be bound by the outside world.

Feedback: more clear about manifesto and artist mission statement.

more organize

Research

Malika Favre
https://www.malikafavre.com/
LA Johnson
https://www.thelajohnson.com/art-direction

I searched the personal pages of two artists, and found it very helpful for my production. The composition of LA Johnson’s website is very clear. She classifies her works and can intuitively find what the audience wants to see. The website of Malika Favre is as bold and original as her art. She took into account the style of her work and integrated it into the web.

When studying various artists’ websites, I can also enjoy a lot of works, and I enjoy the process very much. Ping Zhu’s website is very simple and clear, with the same style as hers, full of lovely and warm atmosphere. And classify each series of works. I like Loish’s website very much because it shows the artist’s strong painting technology and love of painting.

manifesto

group tutorial

During the discussion with our tutor, we decided on the studio of our three projects. This is a very meaningful lesson because I can gradually distinguish four different studios and get very useful suggestions. For example, in my first project, I didn’t know where my work should be displayed. My classmates suggested that it should be placed between urban and rural areas. In addition, I also listened to other people’s projects and gave them suggestions.

Reflection

In this project, due to the need to create web pages, I reviewed all my works. Seeing the creation several years ago made me feel both nostalgic and fresh. Although the mood and feeling of the creation at that time was completely different from that of today, it was full of immature technology. But I hope I can keep on trying like that time.

In the process of making web pages, I thought it would be a challenge, but the use of Mobirise software made everything easier. When I put my works on, I enjoy the process very much, because when they are integrated, they reflect a part of me. It is a great honor for people who don’t know me to know me.

BA IVM Year 2 Project 02:Food For Thought

In the first lesson, the tutor asked us to draw the food in our minds, and I drew the hamburger in the restaurant downstairs of my apartment. In the process of painting, I kept thinking about the taste and appearance of food. This is an interesting painting experience. Seeing other people’s works, I learned about different people’s painting styles. Some people pay more attention to the way they eat, while others focus on the appearance of food.

This is the first time for me to life drawing in London. When I was drawing a restaurant, a man came out and told me whether he could take a photo after I finished it. Although I was nervous at the beginning, but he lookes like my drawing. After sketching, the tutor guided some people’s works and taught us a lot of knowledge, which made me very useful. Here are some notes I took on the class.



Brainstorm
I did some initial thinking about this project. I initially had a lot of thoughts, including overeating, weight reduction, and dessert. Later, I discovered that fast food had always been a staple of my diet, therefore I want to draw on this knowledge to produce. I clarified the theme and stated that my audience consisted of youth and social professionals. The objective is to get people to care more about their eating habits

I saw that the works displayed outside the workshop made me very interested and planned to make an appointment

When mention to instant food, the first thing come to my mind is instant noodles. Instant noodles do not need complicated cooking process to become popular, but if you eat them all the time, it will affect your body. It can be one of the elements of my final outcome. I found some posters about instant noodles for reference, and let me know that the combination of three-dimensional typeface and illustrations can make more powerful.

I also plan to print my works on canvas bags. This will remind people “Have you had a good meal today?”.

With some references, I produced two sketches. The first one looks a comic more. I want to demonstrate how people’s good eating habits can be forgotten when they are busy with work. The second is the illustration style. People are too dependent on instant food and are deeply involved in it. Through one-on-one with my tutor, I was convinced that I would implement the second sketch.


After several days of hard work, I successfully printed the poster. I have failed several times in the middle of the process, and even started to do it again from plate making. But the final result is very satisfactory. When encountering difficulties, I actively asked the tutor for solutions that helped me grow.
Feedback

Reflection

My ability to screen print is my project’s greatest accomplishment. These procedures are incredibly fascinating and have made me more aware of the variety in art. I have learned a lot from this project, and it has also helped me improve my communication and problem-solving skills. I find the encounters fascinating, and I enjoy the procedure a lot.

And if I have more time, I will try textile printing. This time, because we didn’t manage the schedule properly, everything became very busy. So next time I will use my time more reasonably to try more things.

BA IVM Year 2 Project 01:Space Is the Place

Week 1: Introduce

Research:

Installation of Richard Serra’s Sculpture Sequence

(https://www.youtube.com/watch?v=2QHuZMUkQVo)

This piece was made in 2006. It will start off as kind of an orangey red color and we’l gradually transform into a kind of a dark purple color. The pieces about a half million pounds. the notion of space probably was formed to a great deal by wandering around the sand dude.

through the pieces , the experience resides as you as a subject , so you become a subject matter of your own experience . If people go with an open mind , they find it something that differs both from nature and architecture and only sculpture can do that.

This sculpture was made by many people. Considering the interactivity of the audience.

Quayola & Sinigaglia with music by Mira Calix

(https://www.youtube.com/watch?v=EMUQqRM_xHQ)

It makes me uncomfortable. But when I turn off background music, it seems to be better. So I can also consider to put the music into my outcome.

Quayola and Memo Akten

(https://www.youtube.com/watch?v=Xe-C_rv3_p0)

Visualizations of human motion/ use human actions into various models/ like this diving action most because it gives me a feeling of flowing water.

‘Axioma’ – 3D projection mapping at LLUM BCN Festival 2016 in Barcelona.

(https://www.youtube.com/watch?v=CpRLwLcLHNA)

3D stereoscopic mapping (how to achieve that?) / use technology to show the different change. inspire me to try this way.

First idea: Ruined City (sculpture/3d model)

Brainstorm:

The first idea come to my mind is Ruined City because recently I watched some elements related to the disease. And I was interested in the future world.

Secondary researches:

These different 3D models of ruined city have the same style that shows the city with nothing exist. And they use the same grey and clod colour to represent the disaster world. There is a sense of unreality and the beauty of dilapidation in the first one. I could see the cars and streetlights on the road. The light on the building makes me feel that the world still exists. It has very detailed models of buildings, good scene organization. The second one paid more attention to the damage of buildings. And completely show the people no exist.

Tokyogenso used with bold and exaggerated colors to depict a completely different world, which is wild but full of vitality. It shows some new life in the future world. Maybe I could contrast nothing exist and growing plants together.

《Stray》

(https://en.wikipedia.org/wiki/Stray_(video_game))

Stray is a third-person adventure game. Stray was heavily influenced aesthetically by Kowloon Walled City. After reading some background of this game, I found that the developers always look for the elements what they like that could inspired more of the story. So I think find a topic that I am interested in is important. I like the landscape in this game that has strong atmosphere of losing.

See the source image
game screenshot
See the source image
game screenshot
sketch

I tried to draw some sketch of some broken buildings and use clay or 3D painting come to my mind. I plan to go the 3D workshop to try some new thing.

Week 2 : communication

In this Thursday, we try to discuss with other people’s idea and explore for the further. I listen to the idea from Wenjia Wang and Emily. Wenjia wants to show some small surprise in the city like use some AR or 3D to give people a sense of belonging. And Wenjia’s idea is to use some natural elements to create a sculpture. Both of them are nice to listen and inspire me a lot.

VJ told to us about how to explore the next and what should we consider more completely. And it is interested that our three topic are related to each other. It helps us to discuss our topics each other. When Wenjia and Emily talk about their ideas, they could have a clear direction to explore and lots of research post on their blogs. That I should be learn.

notes from VJ

Start To learning Blender

The first step of my work is to learn how to use blender. Following the course from internet, I made a hammer. I took some notes of some keyboard shortcut that I could be more skilled at Blender.

Get some broken buildings models
following course from internet to make some growing flowers
imaging it could be used on the bus stop

Feedback
In the exhibition, I put my video on the tablet. I got positive feedback from all kinds of people, which made me very happy. When the results of my efforts are affirmed, I have more motivation and expectations for the next project.

Artist statement

Project name: Rebirth 

Project Descriptions 

The project is about transformation and it explores how lifestyles have become different to what they used to be. For example, the difference in the clothing styles and the way of transportations. It has enabled me to find out how people’s lifestyle from the ancient time and combines elements from the present and the past. The book has been designed and use illustrations to show the idea.

Biography

I am Zemei Wang and I am from China. I am interested in illustration and animation. Next year I will be studying BA (Hons) illustration at LCC. Since studying at UAL, I have developed my researching skills. During the Level 3 course my work has become more and more organized. I have learnt how to design a project now. In future I hope to try more materials in my work.

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